The Ultimate Guide to Outdoor Advertising

 While going digital may be all the rage in marketing and advertising right now, more traditional types of advertising still have a lot to offer. There’s a reason these tried and tested methods have stood the test of time. They have a proven track record of success and are especially popular with businesses looking to make an impact in their local market. Have you ever thought about outdoor advertising for yourself? Not sure where to begin, what format to choose or where to place it? At Empire, we’ve compiled this informative guide to outdoor advertising to help you with just that.

What is Outdoor Advertising?

Outdoor, or out of home advertising, is one of the most popular methods of offline advertising. As the name suggests, outdoor advertising refers to any type of advertising that reaches your target market when they are away from their homes. Businesses can publicise their products and/or services via billboards, transit ads, benches, posters and signage.

What are the Different Types of Outdoor Advertising?

Outdoor advertising comes in many different forms, all with the ability to reach hundreds of thousands of people who on their day to day commuting, either by bus,car, metro or foot. Below we have listed the different types of Outdoor Advertising.


See also: Production of outdoor advertising

Billboard Advertising

Billboards are essentially large-format posters displayed in locations with a large amount of consumer traffic. Most notably, they’re seen on the side of busy highways, at popular tourist attractions and in city centers. Billboards usually have a wide appeal, with most people looking at them without even realising it. This shows that billboards are increasingly beneficial for increasing brand awareness, and ultimately, resulting in increased sales.

Types of billboards

  • Static Billboards
    These billboards are generally placed on the side of busy roads, targeting consumers who are in their vehicles. This form of advertising is subtle, serving as a welcome invitation to consumers.
  • Digital Billboards
    The digital billboards display hundreds of different advertisements within a specified timeframe. Due to the creative boost given to the medium through digital, you can make a highly effective statement with your advertising. As the popularity of digital billboards increases, brands bid for a spot in popular locations. As such, digital billboards are one of the most sought after forms of outdoor advertising.

  • Transit Advertising

    People living and traveling within cities frequently use public transportation. During their daily commute on buses, trains or taxis, people are aware of the content display on those vehicles. It’s also worth noting that people on public transport usually make a few stops on their way home. If your business’s advert appears on a bus, chances are a few of those commuters will make a stop at your store. Adverts that appear on public transport are also a great way to attract tourists to your business as these consumers are always on the lookout for exciting stores, restaurants, and hot spots within the area.

    Posters

    Smaller than a billboard, posters are often seen on lamp posts and are noticeable by people going about their day on foot. These posters also appear near crosswalks, rest areas (like parks), on benches and occasionally in store windows. This makes this type of outdoor advertising hard to avoid.

    Bench Ads

    Businesses can have the advert of their choice printed on benches in public areas. These ads are seen by people on their lunch breaks and shoppers who are resting and planning their next move.

    Mall Advertising

    If you want people to visit your store there’s no better place to advertise than inside a mall or shopping center. Consumers are already outdoors and in the right head-space to shop, so why not take advantage of the situation? Shopping centers are filled with advertising opportunities for everything type of product from food to clothes to tech gadgets. Retail advertising can be seen in the form of mall displays, posters, storefront displays, colorful signage and more.

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